Posts Tagged: SEO
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May 17, 2013
No CommentsFree eBook: Search Engine Optimization for Promotional Products
We’ve been building technology for the promotional products/wearables business for almost 14 years, and we’ve learned a lot of lessons along the way, including how challenging it can be for e-commerce sites to rank well in search engines. We finally decided to distill years of experience practicing and teaching search engine optimization into a free...
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Jan 26, 2012
No CommentsPrint Synergies launch
eBlox is happy to announce the launch of Print Synergies, a storeBlox 2 web site for the Carrollton, TX promotional products distributor and printer. Printsynergies.com brings together a carefully-selected catalog of promotional products and apparel with extensive information on the design and printing services that the company offers. Like most storeBlox 2 sites, Print Synergies...
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Sep 20, 2011
No CommentsKeyword-optimized URLs for storeBlox CS product pages
SEO (search engine optimization) is the practice of building a site so that it ranks well in search results. While this is often not a high priority for company stores – they frequently have limited, focused audiences – we like to deliver the best possbile technology for our customers. Therefore, we’ve implemented a new feature...
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Jul 20, 2011
No CommentsWhy SEO is Hard for Promotional Products, Part II
In a previous post, we tackled the problem of SEO for promotional products and why it’s so difficult. Today, Google’s Matt Cutts released another video that addresses this problem directly. A webmaster asks if they will be penalized for offering the same product on three different domains, and it’s worth watching Cutts’ response in its...
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Apr 13, 2011
1 CommentBing Ascendant?
Interesting news in the search landscape today: Microsoft’s search engine product, better known as Bing.com, has exceeded 30% of search market share for the first time ever. It’s interesting (and heartening, in our opinion, because real competition in the space is badly needed) to see another search engine gain at the expense of Google, because...
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Oct 21, 2010
3 CommentsMore storeBlox 2 SEO Improvements
You already know that storeBlox 2 is unrivaled in SEO features for promotional/wearables e-commerce. We’re making it even better this fall. This month we’re rolling out category and subcategory SEO URL auto-generation with manual overrides. You’ll be able to have true hierarchical, keyword-rich URLs for all your product categories, subcategories, catalogs and catalog categories, either automatically...
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Aug 04, 2010
1 CommentGiving up on Organic Search
As I was searching for a gift late one evening using Google, I came to a shocking realization. For all the work eBlox has done over the years in organic search – optimizing websites and links so that pages come up high in Google’s rankings – I’ve been won over by the “other” side of...
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Jul 14, 2010
1 CommentCustom URLs
For those of you that really like to tweak your search engine indexing performance, storeBlox 2 now offers custom URL management for products. storeBlox has long had the capability of automatically generating keyword-based URLs derived from each product name. However, many of you would like to add keywords to the URL that you wouldn’t normally...
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Aug 06, 2009
No CommentsHiring Social Media Experts
In case you haven’t noticed, everyone that was a search engine expert a few months ago and a “Web 2.0” expert a year or two ago is now a “social media” expert. The transition has occurred so rapidly that the biggest beneficiaries are the business card printers and web designers who have to crank out...
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Dec 11, 2008
No CommentsSearching for Answers: Inbound Links (Part 2)
Continued from the previous post. This post is excerpted from an upcoming issue of Identity Marketing magazine PageRank is critical to understand (or at least know how to find) because it affects the quality judgment of inbound links. If a site with a very high PageRank links to yours, it can have a positive effect...