Posts Tagged: google
-
May 17, 2013
No CommentsFree eBook: Search Engine Optimization for Promotional Products
We’ve been building technology for the promotional products/wearables business for almost 14 years, and we’ve learned a lot of lessons along the way, including how challenging it can be for e-commerce sites to rank well in search engines. We finally decided to distill years of experience practicing and teaching search engine optimization into a free...
-
Jan 29, 2013
No CommentsDoing Real Business in the Cloud
You’ve undoubtedly heard tech geeks (like yours truly) wax enthusiastically about the virtues of “the cloud” or, more specifically, “cloud computing.” Part legitimate game-changer and part meaningless abstraction, the concept of doing things “in the cloud” may mean little more to you than another impressive-looking IBM commercial that interrupts the otherwise endless stream of beer...
-
Sep 10, 2012
No CommentsThe Bare-Bones Basics of Web Statistics
Here in Austin, I teach classes at a local non-profit organization that helps people start their own businesses. I’ve been teaching folks about building basic web sites, search engine optimization, and web marketing for about five years. Once – and only once, mind you – I taught a class on web analytics. Web analytics are...
-
Jan 16, 2012
No CommentsThe 2012 Social Media Landscape
If you’re promoting your business online, you’ve probably at least dipped your toe into the vast, muddy lake of social media. Some of you may have seen success with it, while others got wind of the time and effort required to maintain a social media presence and gingerly stepped away. Since most of you deal...
-
Jan 11, 2012
1 CommentYour World, My World: Google’s New “Search plus Your World”
Danny Sullivan has a great piece over on Search Engine Land explaining his sense of disappointment in Google’s new “Search plus Your World” feature. I think Google’s move is unpleasant but not a surprise. It’s unsettling to those of us who’ve watched Google’s rise from the very beginning and saw the company as a...
-
Aug 08, 2011
No CommentsGoogle’s Content Farm
Google has been attacking the local market in a big way – “Places” is an attempt to compete directly with Yelp in the local business review market, and their Groupon clone is rolling out slowly across the country as well. While many observers dislike Google’s philosophy of “buy it or copy it” (in addition to...
-
Jul 20, 2011
No CommentsWhy SEO is Hard for Promotional Products, Part II
In a previous post, we tackled the problem of SEO for promotional products and why it’s so difficult. Today, Google’s Matt Cutts released another video that addresses this problem directly. A webmaster asks if they will be penalized for offering the same product on three different domains, and it’s worth watching Cutts’ response in its...
-
Jul 19, 2011
No CommentsCan Google+ Circles Clean Up Your Messy Relationships?
Is Google+ actually going to make our lives (and privacy) more organized and compartmentalized? That seems to be its primary appeal. Where Facebook bolted on group management as an afterthought, Google+ encourages you to approach your online socializing via distinct circles from the very beginning. For those who are already well-organized and mindful of privacy...
-
Jul 11, 2011
2 CommentsFirst Impressions: Test Driving Google+
If you’ve explored social networking with Twitter and Facebook, there’s a chance you might have noticed the “field trial” launch of Google’s next social networking product, Google+, last week. I say “next” because Google has thrown a number of social products at the wall over the last decade (Orkut, Wave, Buzz) and none of them have...
-
Apr 13, 2011
1 CommentBing Ascendant?
Interesting news in the search landscape today: Microsoft’s search engine product, better known as Bing.com, has exceeded 30% of search market share for the first time ever. It’s interesting (and heartening, in our opinion, because real competition in the space is badly needed) to see another search engine gain at the expense of Google, because...